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This website states the following, "Lift Truck Sales and Service, Inc." We analyzed that the web site also stated " Was honored to be named a 2014 Dealer of Excellence and 2015 Dealer of Distinction by Clark Material Handling." It also stated " These honors were achieved by exceeding our manufacturers goals with respect to equipment, service, parts, and rental. This was achieved by providing outstanding customer satisfaction in all aspects while satisfying the customers material handling needs. Based in Kansas City MO, Lift Truck Sales and Service, Inc. 2720 Nicholson, Kansas City MO 64120." The header had Access Machines as the highest ranking search term. It was followed by Access Platforms, Aerial, and Aerial Bucket which isn't as ranked as highly as Access Machines. The next words they uses is Aerial Lift. Aerial Lift For Rent was also included and might not be understood by search parsers.